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Behavior is a constant. Action is fleeting.
Behavior is predictable. Action is unpredictable.
Behavior is an orientation. Action is a reaction.

Want consistent performance?

Encourage behavior with the three “R’s”:

Keep the principle you’re seeking to achieve in the conversation consistently.

Seek ways to bring the initiative into creative outlets within your organization.

Call it out when it’s not being adhered to, but scream it out when it is being adhered to.